Besides offering attractive promotions and rates via tie-ups with travel and tour companies, hotels and the Airbnb network are coming up with new selling points such as television channels, “digital butlers” and even new neighbourhoods to explore.For example, hotels in Malaysia are promoting themselves by taking part in international events to create awareness and reach out further.
“One example would be hotel mobile apps that provide direct and quick assistance to guests. Many hotel brands have introduced these apps across all their establishments. “Therefore, it is important to ensure the success of VM2020, ” he said, adding that hotels have a proven economic multiplier effect that benefits various levels of the community.
Shaharuddin said effective promotions to attract more high-income tourists is of prime importance in the VM2020 campaign, as Malaysia has “plenty of high-end and luxurious hotels with high standards of service and facilities” to offer.Airbnb said it would continue to highlight new neighbourhoods, especially in urban areas, and experiences for tourists to discover.
“In 2020, tourists can look forward to more Airbnb Experiences, as we have launched new exciting categories such as animals and cooking. Pavilion Kuala Lumpur is partnering Resorts World Genting to offer free return shuttle van service to both destinations, exclusively for its Pavilion Kuala Lumpur Tourists Rewards cardholders.