It features cameos of cricketer Shane Warne, Olympic medallist Ian Thorpe, Tennis player Ash Barty and comedian Adam Hills, in idyllic coastal and central Australia locations, which are unaffected by the bushfires.
In an interview conducted before the ad's launch, Cope agreed the timing of the campaign was "difficult" but said it was designed to leave a long-term impression of Australia in the hearts and minds of the British. On Friday, Tourism Australia issued a statement saying most tourism areas and operators remained unaffected by the fires.
TheEddiePerfect latikambourke Updated it
latikambourke So Tourism Australia is just as tone deaf as the PM. Figures...
latikambourke Just the digital element hey? The entire campaign should be put on hold indefinitely. Embarrassing advertising even without the fires.
latikambourke best keep the bushfires under the radar, otherwise no one will visit, bushfires, what bushfires?
bencubby latikambourke Not too quick with the responses are they auspol
latikambourke I mean, there’s never been a worse time to try and get people to visit our sunburnt country nobrainer
latikambourke More Kylie. Bushfires come & go.
latikambourke Who cares about the Kylie ad? Morrison gets yet another thing wrong.
latikambourke As you can see here Sydneys snowstorm has been devastating for local residents who were expecting warmer conditions today.
latikambourke
latikambourke Wow there's been recorded temperatures as low as -5 degrees celsius in the greater Sydney and surrounding areas. 🥶❄️
latikambourke Absolutely
latikambourke Using Aussie people that chose not to live here . Great idea
latikambourke It was a bad ad to begin with that is now appalling placed against the reality in front of us.
latikambourke 😂😂😂
latikambourke Lol. Geniuses.