From the hospitality veteran who aims to bring the world to Milan to the Millennial who relaunched local traditional cuisine and the dynamic, former fashion p.r. who injected the concept of branding into the food business, here are three Italian entrepreneurs redefining Milan’s culinary landscape, and their take on the city’s cultural renaissance.If there’s a specialist in creating a culinary impact in Milan, that’s Italian entrepreneur Luca Guelfi.
“Milan has had an incredible acceleration after the Expo in 2015. Now when I’m abroad and talk about the city, people have a super-positive reaction. It has really become attractive worldwide and that favored many entrepreneurs of this field to take the food industry in new directions. The restaurant business here has always been very classic, mostly family-run, while now it is having a more managerial structure,” he explained.
“My background has helped me to understand the importance of building content and doing research, seeking experiences rather than just products,” he explained. “For too long, the food and beverage sector has been rooted in tradition and good products without paying much attention to the stories.” Mexican food culture is having momentum even at the highest levels, with the recent opening of a Noma pop-up restaurant by chef René Redzepi in Tulum, Mexico, while in Milan a range of Mexican restaurants, including Agua Sancta, Santo Taco and Bésame Mucho, have recently opened their doors.
Entertainment is a big part of Chihuahua Tacos, although Longhin stressed it needs to feel fortuitous. “I’ve come to realize that entrance and exit are the two most important moments in a client’s journey, where you need to secure an effective and pleasant experience,” he said, citing the music selection as an example.
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Source: Eater - 🏆 368. / 59 Read more »