This translation has been automatically generated and has not been verified for accuracy.Kelly Coulter is a writer, environmentalist and farmers’ advocate, and an adviser to Craft Cannabis Association of BC. She has been involved with cannabis policy for more than 10 years.
To be sure, we are in the early days of legalization. That’s no small feat for any country, let alone a country as diverse and immense as Canada. But that same breadth means that we have resources here to access: specifically, in the case of the cannabis industry and its potential growth into the realm of agri-tourism, the rich history and experience of the wine and craft-beer sectors, both here and in the United States.It’s a relevant consideration now.
When northern California began to market itself as a destination in the early 1970s, it was Robert Mondavi of Mondavi Wines who took the lead, helping to develop the market and attract visitors beginning in the early 1970s. His marketing prowess was bold and his vision was strong, and those assets have clearly paid off for a region that saw an estimated 3.85 million tourists spend US$2.