Last week, food and travel blogger Alycia Chrosniak got an unusual alert on her phone: Michael Bloomberg's presidential campaign was inviting her to earn US$150 by making content about why she supported the billionaire Democratic candidate in the U.S. election.
Several agencies who connect influencers with brands told Reuters they had been approached by political campaigns, though they would not name individual politicians or organizations. The Bloomberg campaign's post on influencer marketplace Tribe, which was first reported by the Daily Beast, sought content from U.S. residents who were supportive of the former New York mayor. The Bloomberg campaign did not respond to Reuters requests for comment.
Marketer James Nord said influencers had earned tens of thousands of dollars for several pieces of political content during campaigns he had worked on.