The tactic of paying micro-influencers – people with a few thousand engaged social media followers – to spread political messages or make content is gathering momentum ahead of the 2020 race, though some industry players remain wary.
Several agencies who connect influencers with brands told Reuters they had been approached by political campaigns, though they would not name individual politicians or organisations. Conservative student group Turning Point USA has also built a network of more than 100 unpaid social media"ambassadors", who they invite to events and gift branded swag.
"They trust the mommy blogger who's active in their local community," said Matt Anthes, vice president of digital communications firm The Hatcher Group.
Yeah but on what ground and qualification can they preach to others? Personal opinion? That’s not legitimate
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Source: staronline - 🏆 4. / 75 Read more »