Malaysian animation series ‘Fly with Yaya Tohoku’ nominated for licensing international excellence award | Malay Mail

Malaysian animation series ‘Fly with Yaya Tohoku’ nominated for licensing international excellence awardThe Muslim-frienldy cartoon is nominated for a newcomer award. — Picture courtesy of Monsta produced by Monsta animation studio has been nominated in the Newcomer Award category at the 2020 Licensing International Excellence Awards in the United States.

“Monsta spent almost two years building a strong brand for Yaya through the series in the effort to prove that a strong and confident Muslim girl can also appeal to an international audience. The series tells about Yaya who travels around the world to explore beautiful sights in Muslim-friendly destinations,” it said.

It also said that Monsta has plans to use the same approach to promote and rejuvenate the struggling Malaysian tourism industry in a post-COVID-19 Malaysian economy by promoting local tourist destinations.

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