The House of Mouse's experience in Shanghai, the first of its parks to reopen, foreshadows hurdles global leisure industries might face. Disney is limiting visitor numbers, requiring masks and checking for the virus's telltale fever.
Tourism has been hit especially hard by controls imposed around the world that shut down airline and cruise ship travel, theme parks and cinemas. Disney blamed a 91% plunge in its latest quarter profit on $1.4 billion in virus-related costs. Disney guests, some wearing Mickey Mouse ears, and children in Little Mermaid, Mulan, Minnie Mouse and Snow White costumes were checked Monday for fever at the park gate and then walked down nearly empty lanes as employees waved to them. The company's signature tune, "When You Wish Upon a Star," played over loudspeakers.
The company said its plans were based on the experience of Disneytown, an adjacent shopping and entertainment facility that reopened earlier in the 1,000-acre Shanghai Disney Resort. Shanghai Disneyland, which opened in 2016, is a joint venture between Walt Disney Co. and a company owned by the Shanghai city government.
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