Punakha Dzong, located next to a river in the mountains of the Himalayas, is thought by many to be Bhutan's most beautiful monastery.Colorful prayer flags flutter auspiciously across snow-capped ranges. Good intentions float through breathtakingly rugged terrain. Like the centuries-old fortresses and monasteries that shine flecks of white and gold against the verdant foothills of the Himalayas, Bhutan — which means the Land of the Thunder Dragon — is steeped in mystery.
"To the people of Bhutan, tourism is much more than just the realization of revenue and receipts," said Dorji Dhradhul, director general of the Tourism Council of Bhutan. "Our tourism approach aims to enhance Gross National Happiness at the local level on the one hand, and create awareness of the importance and potential of sustainable development at the global level on the other hand.
"Of course, even Bhutan has its own tourism challenges from time to time," says Dhradhul. "The most recent one is the sudden surge in the number of arrivals coming from those few countries for which we did not yet apply the 'High Value, Low Volume' policy, resulting in a change in tourist profile." "It's a luxurious experience for many first-time visitors to Bhutan," said Herison. "Bhutan offers a rich experience for the current price, and this price should, in my opinion, be adjusted to keep up with inflation."
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