How Toblerone chocolate became connected with air travel

may not be the most famous chocolate brand in the world, but it's arguably the most iconic -- especially when it comes to travel.

In an increasingly connected world, where Coke cans and iPhones are as omnipresent in Malaysia as they are in Manhattan, opening up a Toblerone still manages to feel like an experience you can't quite replicate at home."[Toblerone] represents travel," says Marianne Klimchuk, chair of the Packaging Design department at New York's Fashion Institute of Technology."The type style is like a vintage luggage label. It has authenticity and European cultural heritage.

"It was something I associated with being a child, and that exclusivity of only getting it at the airport," he explains."Purchasing a Toblerone was very special for me. My friends' families would go on vacation and they brought back this chic, European, long triangle-shaped chocolate. I never saw [Toblerones] at a grocery store. I thought you could only get it at the airport or when you were traveling and part of the jet set.

this is 's attempt at racial relief

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My absolute favorite candy bar. ❤️❤️❤️😩😩😩

Best article I’ve ever seen from CNN

There was a saying that you can't go wrong gifting a Toblerone - until I met folks who didn't like it. (I do)

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