The Surprising Reason Staycations Are The New Vacations

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The surprising reason staycations are the new vacations:

— to the hotel. That's called microlocal business in hotel parlance.

Simpson has spoken with other destination marketers who are noticing the same changes. New York and San Diego have seen such an interest from residents that they've started programs to advertise to them. In Los Angeles, a new program called“It’s a compelling opportunity and welcome sign of hope for the tourism community, which has been hit hard," says Simpson.Waldorf Astoria Beverly HillsAlmost no one wants to fly.

"More travelers are willing to stay in a hotel, lodge or resort not far from home than they were a few weeks ago," says Stephen McGillivray, Travel Leaders' chief marketing officer. ... [+]A cursory glance at the numbers might suggest that a weak economy or pandemic worries are driving the staycation trend. But that's only part of the explanation.

 

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