Regions booming as Melbourne suffers in two-tier tourism recovery

The indefinite ban on international travel and enthusiastic Melburnians fanning through the regions after months of lockdown are driving a two-tier tourism recovery that may deliver the best summer ever to parts of the state while Melbourne endures one of its worst.

Figures from Deloitte Access Economics suggested regional areas were more insulated from the dearth of foreign or Sydney sightseers because 80 per cent of the tourism revenue in a typical year came from fellow Victorians.Victorians spend about $17 billion a year on overseas travel and much of this would be redirected locally so long as international destinations remained off-limits, Deloitte’s Adele Labine-Romain said.

Data compiled by online travel booking website Wotif shows Victorian holiday spots make up nine of the top 10 most sought-after places for Victorians planning to travel between December 20 and January 15. This is up from six of the 10 most popular destinations for the same period last year. For Australian travellers overall, Melbourne has plummeted from the most popular destination in the country to ninth, behind Cairns and Adelaide, according to Wotif.

Meanwhile, other smaller festivals and business events, which Ms Mariani said were a major contributor to the tourism economy, were “struggling to get answers back” from Victorian authorities about whether they could go head. Compare this to the East Gippsland town of Mallacoota, hit with dual blows of bushfires and the pandemic, which has nearly all accommodation booked out through January, according the Visit Mallacoota president Grant Cockburn.Quest chief operations officer David Mansfield said he was surprised by the resilience of the corporate travel sector and he expected this drive up CBD bookings next year.

Victoria in summer is a pretty good place to holiday. Queensland have nothing on us.! Ok we don’t have Movie World or Wet N Wild ... but we have Funfields, and beaches and we have stinker hot days minus the humidity.😄☀️🏖

Victoria has a Leader Sadly NSW doesn’t

Australians usually spend $65 billion abroad. International tourists usually spend $45 billion in Australia.

Good for the regions

Why would anyone want to head to a capital city for the holidays this year? Especially the most populated cities in Australia. I imagine Sydney will be hit pretty hard too.

Can't wait to spend

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