Lemlem excels in creating playfully-striped warm-weather wares that are primed for vacation. Packed with fashion-minded details like hand-embroideries and unique color combinations that Kebede dreams up with her team of artisans in Kenya and Ethiopia, the brand's elegant caftans, sundresses and cover-ups are made to elevate a day spent on the beach or in the city.
"With Lemlem, you can't help but notice its ease and elegance, which Liya Kebede obviously and beautifully embodies, too," says Maria Östblom, Head of Design at H&M, in a press statement. "It was wonderful to have Liya's creative input at every step in this collaboration. We were also really happy to include more sustainable materials throughout the collection.
Lemlem's signature stripes and dip-dyed color-blocking dictate the details of the H&M capsule, as do bright island hues, like a crisp, light blue and a soft neon yellow.
Kebede didn't just work with H&M on designing separate looks; instead, she created a whole a chilled-out, summer-chic mood, which is embodied in the accompanying campaign. "I love that H&M has always been at the forefront of doing really cool collaborations. So for Lemlem, it's really exciting to be part of that group of brands that they've collaborated with," Kebede says. "It's also the first time we have a whole Lemlem look, with the jewelry really adding to the feeling and the woman that I want it to look like.