When Rental Fashion Met Hospitality

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With COVID-19 restrictions easing and travel set to resume, are travel rentals sustainability’s next frontier?

LONDON — The importance of shoppers making more sustainable choices — or shifting to renting fashion — has been discussed at length, especially when shopping for one-off occasions like birthdays or weddings. But what about a travel wardrobe?

As hotels reopen and indoor socializing resumes in the U.K. as of May 17, By Rotation will launch an in-room rental concierge for the residents of Page8, the group’s central London location. “I’ve too often purchased a new outfit while on holiday to ‘dress like the Romans,’ so we’ve curated two collections to give our guests the London look,” added Kabra-Davies.

 

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