What’s next for Zouk? Hotels and sneaker stores, says chief Andrew Li

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With seven entertainment and dining concepts at Resorts World Las Vegas, Zouk Group CEO Andrew Li talks about an aggressive international expansion into F&B and hospitality. Oh, and footwear.

It must be nice to have a parent with deep pockets to make all that global expansion possible.

Currently in its very early stages of planning, Zouk’s first hotel will be “more of a millennial hotel”, said Li. Think modern and eco-friendly with a fitness and health focus. “When I came over [to Las Vegas], the team said, ‘You are too uncool to be our CEO’ because I was wearing trainers to work,” he recalled, on how the idea kicked off.

To power this exciting chapter, the group’s headcount will about double to 1,000 by year’s end, with half in Las Vegas alone.restrictions in Singapore’s nightlife scene Indeed, few operators have the muscle to keep pressing on the way Zouk Group has been persevering with plans to launch even more concepts despite these trying times.

 

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