Tourism businesses would need to contend with the changing travel behaviours spurred by Covid-19. — Unsplash
“Our findings reveal that for the majority of travellers, low price offers provide the biggest incentive to book. However, other factors and outcomes from the past 18 months are also top of mind. For example, greater ticket flexibility and Covid-19 travel insurance. Opportunities are evident for “unserved” routes – itineraries that are only currently possible via a one or two-stop journey – and the origins and destinations they encompass.
When it came to important factors for booking their next flights, the majority of travellers said they want greater ticket flexibility.
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