A new campaign launched by Cape Town Tourism is looking to reboot the city’s fortunes by attracting younger travellers using a never-before-seen gamer-style format that invites the “player” to explore according to their own interests.
immersive travel experience lets “seekers” start by first choosing their language , and then the overall theme of their adventure based on one of three guides:Each guide has a card describing their character attributes. Anathi the Urban Adventurer “believes that culture isn’t static. It’s evolving,” and has the powers of “trend-setting, finding secret city gems and being effortlessly cool”.
Thabiso the Fearless Foodie believes that “food is a way of showing love and sharing cultures and traditions”. His powers are “finding hidden food spots, crafting killer cocktails, and sniffing out a gatsby a mile away”. Based on which character they identify with, the “player” then gets to choose between a variety of appropriate experiences, such as art or history for the urban adventurer; under water or on land for nature lovers; a cooking course or fine dining for the foodies.