Corey Good, the co-owner and creator of Shot Topic with Danny Wilson, Jacob Cox and Colton Kirby, says the concept started with the idea of a shot bar in Deep Ellum when the perfect name landed in their brains.
The theme of Shot Topic, a play on the emo style and pop culture mall apparel store chain Hot Topic, is dripping with emo from its slogan to décor and ambience. The wall of the main bar area is decorated with band T-shirt displays like you'd see on a Hot Topic store. DJs spin songs and the TV screens show music videos from records by emo legends like The Used and Panic! At The Disco.
"Just the vibe and ambience is so different and diverse," Good says."We have a lyric wall where people can write their favorite lyrics and we'll paint over it every week so people can write on them again." "The shots are specialty themed from the lyrics of our favorite bands," Good says."All the drinks are named after different lyrics or artists from that timeframe."