The State of the Global Islamic Economy Report 2022 attributed this to the country’s ease of travel and public awareness.
According to Nancy, ITC has supported the industry by developing standards and guidelines to strengthen the Muslim tourism and hospitality service delivery. The report also noted that the recovery of the Muslim-friendly travel sector will depend on tourism industry players embracing the new opportunities and new trends in travel.
ITC director-general Datuk Dr Mohmed Razip Hasan said the agency has identified several measures to strengthen the growth of Islamic travel in the country.
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