Adrian Grenier’s Latest Role? Chief Earth Officer for a Space Tourism Start-Up

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The actor will be part of a new entourage—heading to the edge of space on a balloon.

, will also be playing a lead role for startup World View. The company is developing a space balloon and capsule that will launch tourists into space.Unlike Capt. Kirk, Grenier will have a titled role at World View as its Chief Earth Officer. “If that isn’t the coolest title ever, I don’t know what is,” Grenier toldGrenier, who rose to fame playing glib skirt-chaser Vincent Chase, couldn’t be farther from that character in real life.

“I’m excited about the mission to inspire shifts in perception, shifts in people, so that everyone can participate in a radically improved future,” he says over a Zoom call. “By allowing people to have those profound cognitive changes in their perception, we can activate together to build that future.

Not coincidentally, Grenier’s introduction dovetailed with World View’s release of the layout for its redesigned space capsule: A pressurized, climate-controlled hexagon with large windows, food and beverage service, a telescope and live-streaming options. The capsule seats 10 and has room for walking around.

Reaching an altitude of roughly 100,000 feet, World View balloons won’t technically reach space , but they will have a much slower, six- to 12-hour journey compared to the 60-minute flights of the rocket-propelled competitors.Courtesy World View

 

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