P.E.I. tourism billboards light up skies in Toronto, Calgary, Winnipeg | CBC News

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Billboards advertising Prince Edward Island to potential tourists are in heavy rotation in Toronto and other cities across the country as the tourism industry gears up for the first summer season following the lifting of COVID-19 restrictions. | CBCPEI

'We try to attract them to choose Prince Edward Island as opposed to some of their usual destinations'.

'We try to attract them to choose Prince Edward Island as opposed to some of their usual destinations'
 

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PEI This seems very contrary to tourismpei 's own data that clearly shows 65% of tourists are from NB and NS. Given that fact and the consistency of it plus the added cost of gas, this campaign appears really out of touch. Where is the ad agency from again? supportlocal

PEI Extremely expensive flights from YYZ to YYG, I think I paid less to fly from YYZ to Heathrow

PEI How about ottawa.

PEI just don’t plan on being able to rent a car when you get there 😳

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