A clothier specialising in crafting garments from sustainable natural fibres; a supermarket chain with its own experts working on solutions to drive sustainability practices; an adventure travel company with verified carbon emissions reduction targets; a retail chain working with its stakeholders to create a more sustainable future; and an Australian chain of office supplies stores that aims to repair, repurpose or recycle everyday household and office items areEntertainment category.
In a serendipitous series of events, M.J. Bale was introduced to Sam Elsom, who had recently started a new business, Sea Forest, producing commercial volumes ofNext came the intersection with Simon Cameron, M.J. Bale’s single-source wool partner, at the independently accredited carbon positive Kingston farm in Tasmania.
M.J. Bale’s Lightest Footprint campaign is in mid-flow. Thirty-five kilograms of this first zero-emission wool was entirely processed and hand-made into knits here in Australia. “We refined the process, asking Sea Forest to provide the seaweed in pellet form. We have also begun planning for formal data capture of methane measurements in collaboration with various institutions, with the plan to validate with greater certainty the amount of methane abatement,” Jensen said.