From 5-Star Meals to Luxe Showrooms, Business Jet Builders Are Rolling Out the Red Carpet for Clients
Priced between $350,000 and around $2 million, the company’s activations have included a trip through the lost city of Atlantis, using both a yacht and a submersible, and a pop-up Michelin-star restaurant on a sand shelf in the Maldives where, using advanced digital panels with 3-D layering originally developed as camouflaging technology for the US military, the waiters and food seemed to appear out of nowhere.
Of course, “stagecraft,” according to its most common usage, is all about the technical aspects of theater production, including set design, props, lighting and machinery, and indeed many experiences are less virtual, more reality—think a full-costume rendition of a Broadway hit, performed by professional actors on a floating pontoon just off the yacht or re-creating a miniature Burning Man in the Arctic.