South Africans prefer value for money and local travel, a global survey has revealed. Stock photo. Picture: 123RF/anyaberkut
The world’s largest survey of travel intentions by consultancy group Travel Lifestyle Network has found that South Africans’ wanderlust may be above the global average, but their travel purchasing behaviour falls below other marketsValue for money featured highly among the South Africans polled, with 43% indicating that this would have the most impact on their destination selection, compared with 26% of their global counterparts.
“Interestingly, we saw the percentage of South Africans who see travel as a personal interest , was above the global average of 46%, while 64% of South Africans identified with ‘I like to explore the world’ as a describes-me statement, compared with the global average of 46%. Only 5% of South Africans surveyed had travelled overseas for leisure in the past three to six months, while 15% had bought a travel ticket in the same period.