China ‘wild trip’ deaths put social media influencers under spotlight

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Posts touting off-grid locations as ‘secret resorts’ have fuelled a travel craze that is now being criticised over risks to public safety

Chinese social media influencers and their platforms have come under fire for posts about “wild trips” – or visits to off-grid locations – after a huge flood killed seven tourists in Sichuan province.

“Warning signs and chain-link fences have been erected and even security personnel were dispatched to warn off visitors, but those measures proved mostly ineffective,” it said in an opinion piece. “I had plans to travel around the country when I retired, but with all the Covid restrictions nowadays, I have to abort them since you don’t know when you’ll end up being quarantined in your destination city,” says a 55-year-old woman who identifies herself as Li. She now makes a day trip to the mountainous areas around her town in the southern province of Guangxi almost every weekend with her friends, and usually shares pictures and videos on her Douyin account afterwards.

“When it comes to scenic spots that haven’t been commercially developed and pose potential safety risks, media platforms should have the obligation to issue safety alerts and monitor the content,” Xu Guilin, a partner at the Beijing-based Jurisino Law Group, told Beijing Youth Daily.

 

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