contemplating the different milestones that have been achieved so far, alongside the recognition of its importance as a crucial pillar of development, both here in Nigeria and worldwide.
It goes without much saying that the opportunities embedded in tourism are enormous. However, to fully utilise the potential of tourism for economic growth, we must also recognise that we cannot continue in the old ways of practice, and there is an urgent need to reflect on and rethink what we do and how we do it.
This is evident from their documented impact, seeing to the generation of an annual compound value of close to $2.3 trillion, as a representation of about 3% of the world’s GDP, according to UNWTO estimates. At NTDC, we realised early enough that any proposed strategic path for recovery envisaged for the industry must leverage innovative and disruptive tech ideas to enhance and promote domestic tourism. This form of tourism is cheaper, with lesser restrictions, and it offers educational opportunities to citizens of the country, whilst generating employment and revenue, in addition to reducing poverty.
The future of the tourism industry is here and we need to be prepared for the emergent opportunities and challenges which require a greater form of collaboration across sectors. Foremost, there is a need to review regulations guiding the sector’s operations and operators, standardise service delivery by both public and private sector partners and deploy a strategic stakeholder approach to the development of sustainable tourism practices.
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