She also appreciated how much design went into these little sulfurous mementos, some of which dated to the 1930s and ’40s.“The older covers featured beautiful, hand-colored line drawings with amazing detail. What struck me was the creative artistry of such small space designs. They were like mini posters.”
A suite of takeaway items with different but complementary designs deepens an establishment’s identity and story, he said.His firm has designed collateral items for restaurants like the Eventide Oyster Co. in Portland, the Luna Rooftop Bar atop the seaside city’s Canopy by Hilton hotel, and the Adelphi Hotel in Saratoga Springs, New York.
Might & Main’s design for Portland noodle shop Honey Paw includes stationery and paper goods featuring a roaring bear and a series of undulating lines. The abstract line patterns represent both noodles and the restaurant’s LP collection, which plays for guests.“Honey Paw’s name is from an old anecdote about the mystical properties of the bear’s paw used to scoop honey out of hives,” explains Wilkinson. “So we knew there had to be a proper ‘mascot,’ and we wanted him to have a little swagger.
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