Trade Minister unveils Australia's new tourism ambassador

"We have in the past had very, very successful campaigns to attract overseas tourists to Australia. We now need to do that again."

Tourism Australia's chief marketing officer, Susan Coghill, said the new CGI brand ambassador was"uniquely Australian" and will translate across English and non-English speaking countries. "The use of an animated character in Ruby was a deliberate move that aims to cut through the clutter of destination marketing internationally and it is backed by research," she said.

Everything is the Outback, Sydney harbor and Great barrier reef, but never the Australian Alps, our ski industry or Tasmania, I get Americans say to me all the time, 'It doesn't snow in Australia does it?' they think we are a tropical island

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Australia's brand new tourism campaign | 7NEWSYou've seen Paul Hogan, Lara Bingle and Kylie Minogue; now Australian tourism is about to get a new face. It's Ruby the cartoon kangaroo and her message to the world, 'Come and say g'day.' 7NEWS Probably a safe bet Yea come and say G'Day, but, don't think you can do anything these days at Ayer's Rock .. oops Uluru like your parents could, or you could in past years, because a certain group said it's so sacred it's off limits unfortunately 😡😡😡 deanja110 Come see Ayer's Rock, just don't presume to touch it.
Source: 7NewsAustralia - 🏆 11. / 71 Read more »