Why not Ruby the Koala or Ruby the Wombat to sell Australia to international tourists? Because a kangaroo is the most Australian thing you could use, a former Tourism Australia boss says.
“It’s obviously been a tough time for the industry,” he said. “That cut-through is really important, because we’re competing with other countries for international travellers.” Over the last financial year, there were just under 1.2 million visitors to Australia, according to data from the Australian Bureau of Statistics, nearly eight times the number of visitors for the previous financial year.
rachelclun How about Ruby the Princess?
rachelclun Course, Charlie's always been on many UK Banknotes for years anyway - Hooray!
rachelclun Looks like a rabbit with RoboCop legs.
rachelclun They don't want to come here. It is too far. It is too expensive. They saw how authoritarian our Governments became during covid. We locked them out and us in for 2 years. Why would they want to come here when the rest of the world awaits?
rachelclun The Government in Tasmania issues permits to slaughter thousands of them every year.
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Australia news live: new tourism mascot ‘Ruby the Roo’ revealed; government considers Ukraine training requestAustralia news live: government considering request from Ukraine to help train troops, Albanese says just do it .. Less “considering”, more action please.
Source: GuardianAus - 🏆 1. / 98 Read more »
‘Ruby the Roo’ revealed as Australia’s new tourism mascotThe world of tourism has been given a sneak peek at Australia's next brand ambassador – ‘Ruby the Roo’. The animated kangaroo has been voiced by Australian actress Rose Byrne, promoting Tourism Australia's latest campaign 'Come and Say G'Day'. Is the Australian GOV still fully wef crazy? With different states on power trips!! If Ruby is wearing a mask & 4th/5th vaccinated just to even book a trip then jog on!! Looby Loo.
Source: SkyNewsAust - 🏆 7. / 78 Read more »
‘The new Paul Hogan’: CGI kangaroo the star of new Australian tourism campaignTourism Minister Don Farrell says Ruby the kangaroo will help Australia’s tourism industry recover from the pandemic and attract new visitors Down Under. It’s going to be a flop. 🙄
Source: brisbanetimes - 🏆 13. / 67 Read more »
‘The new Paul Hogan’: CGI kangaroo the star of new Australian tourism campaignA cartoon kangaroo called Ruby will promote Australia overseas in a campaign to attract visitors back to the country and revive a tourism industry that was decimated by the pandemic. | lachieabbott lachieabbott it will fail. The rest of the world were aghast at the draconian actions of our governments during the pandemic. Why would they visit here and risk being treated the same way? lachieabbott Uh oh…last cgi kangaroo failed to secure the World Cup from Qatar lachieabbott An industry, like many businesses, decimated by criminal actions of the government...not the 'pandemic'
Source: theage - 🏆 8. / 77 Read more »
‘The new Paul Hogan’: CGI kangaroo the star of new Australian tourism campaignTourism Minister Don Farrell says Ruby the kangaroo will help Australia’s tourism industry recover from the pandemic and attract new visitors Down Under. lachieabbott Only from Japan and Disneyland. Where do these politicians think most of our tourists come from now the p[andemic is waning? Really this is another waste of taxpayers' money. lachieabbott Is Scomo back in charge of tourism marketing?
Source: smh - 🏆 6. / 80 Read more »
Australia's brand new tourism campaign | 7NEWSYou've seen Paul Hogan, Lara Bingle and Kylie Minogue; now Australian tourism is about to get a new face. It's Ruby the cartoon kangaroo and her message to the world, 'Come and say g'day.' 7NEWS Probably a safe bet Yea come and say G'Day, but, don't think you can do anything these days at Ayer's Rock .. oops Uluru like your parents could, or you could in past years, because a certain group said it's so sacred it's off limits unfortunately 😡😡😡 deanja110 Come see Ayer's Rock, just don't presume to touch it.
Source: 7NewsAustralia - 🏆 11. / 71 Read more »