Mountain destinations are making it out of the summer season with a pleasant surprise: a jump in bookings in August, leaving much of the hospitality sector already confident in this year’s success.
DestiMetrics tracks lodging performance at resort destinations, compiling data from 17 mountain destinations in seven western states: Colorado, Utah, California, Nevada, Wyoming, Montana and Idaho. Over the bulk of the summer, “consumers were less engaged in at least mountain travel than they had been since pretty much the rollout of vaccines,” with economic forces influencing their financial decisions, Foley said. But, “rates were strong enough that they offset the declines in booking,” he added, calling the previous season “a very strong revenue summer.
Robert Purdy, general manager at Viceroy Snowmass at 130 Wood Road in Snowmass Village, said the luxury resort “had a successful summer season as we hosted over 30 weddings, along with multiple conventions.”