Tourism Ireland has nearly doubled its marketing budget in the US in a bid to entice more US tourists to the country.
New filings published by the state agency show it spent more than $20.9 million on marketing in the US alone in the 12-month period to the end of June 2022. Niall Gibbons, chief executive of Tourism Ireland, told the Business Post that the agency has targeted US tourists because they are some of ...
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