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Asian tourism-focused businesses ready for China rebound as border reopens

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South Korean and Japanese shop owners, Thai tour bus operators and K-pop groups are among those celebrating China's border reopening as businesses around Asia rekindle ties with the region's largest economy. China was the world's largest outbound tourism market before the pandemic, and the absence of its o

South Korean and Japanese shop owners, Thai tour bus operators and K-pop groups are among those celebrating China's border reopening as businesses around Asia rekindle ties with the region's largest economy.

Choi Dae-sung, 49, a street vendor selling clothing, prepares to open his business at Myeongdong shopping district in Seoul, South Korea on Jan 9, 2023. "Tour bus operators who have had their vehicles idly parked for over three years are now gearing up for inspections," said Thai Tour Bus Association President Wasuchet Sophonsatien.

South Korean K-pop groups are also expected to be among the beneficiaries of China's reopening, with Kyobo Securities analyst Park Seong-guk pointing to an expected bump in ticket and merchandise sales in a note to clients.

 

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