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Low-cost carrier Play Air launches service between Canada and Europe

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Starting Tuesday, travellers will be able to book flights between Hamilton International Airport and 26 cities across Europe From alicjawithaj

Play Air is not the first airline to offer service between Europe and North America via Iceland. The airline's model is similar to that of Wow Air, the Icelandic ultra low-cost carrier that ceased operations in March 2019. According to Bloomberg, several Play Air executives were previously employed at Wow.

Competition in the Canadian airline market has been heating up in recent years, with the launch of low-cost carriers such as Swoop, Flair Airlines, Lynx Air and Jetlines.

 

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