What is sleep tourism and will you pay to go on a sleep vacation?

It might seem a strange proposition to go on vacation just to snooze. But sleep tourism has been a growing travel trend in 2022 that will continue into 2023. Already more hotels are prioritising your rest and focusing on wellness hospitality. How? By bundling its sleep-focused stays with sleep-themed services that include consultations with sleep doctors or institutes, AI beds that make real-time adjustments for optimal slumber and even melatonin-based supplement shots.

She went through post-partum depression, which also strained her marriage. They came close to going their separate ways, but thankfully her husband was very patient and supportive. How they ended up going on their first sleep vacation was purely accidental. “One day he asked me what it was that I wanted. I said nothing but sleep! We laugh about it now, but it probably saved our marriage.

This year, they are planning another sleep vacation, maybe to a big city destination, since more hotels are offering sleep packages. “The difference is not going on a holiday that makes me more tired. I don’t necessarily want to go to another sleep retreat, but I realise we can enjoy what a city has to offer and still choose not to be over-stimulated. We can slow down a bit, there’s less fear of missing out, and you get more out of your vacation that way,” she said.

The hospitality players are using smart technologies to make sleep more conducive. It isn’t just a thicker mattress you get, but more luxury hotels now, like Thein New York, have AI beds like the Bryte Restorative Bed, or what Bryte’s chief business officer, Franciso Levine, bills as a “spa treatment in bed”.Purpose-built for restorative sleep , it has an embedded sensory network that detects biometrics such as heart rate and breathing patterns .

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