That’s a whole lot of eyeballs. The company also invited an unspecified group of Middle East–based influencers — or, as the company is calling them, “Tartlettes” — who apparently handpicked charities that support women and young girls for Tarte to donate to, though the charities weren’t named.
Based on the extensive documentation, the influencers flew to Dubai on Emirates first or business class. They’re staying in sprawling Ritz-Carlton villas, which have been decked out with Some people are simply fascinated with the opulence on display here; others have accused Tarte and the influencers of being tone deaf. A lot of people are also wondering how Tarte, not exactly known to be a top-tier cosmetics brand, can afford to fly 33 influencers and their plus-ones to Dubai and put them up in a luxury hotel.