Whether it’s flying to those once-in-a-lifetime events or hosting group celebrations at a vacation rental home, travelers are no longer adapting to the next new normal, but creating their own status quo altogether.
“We see a detailed and robust picture of travel into 2023,” said Expedia Brands President Jon Gieselman. “We’re seeing a surge in trips to culture capitals, a new wave of interest in wellness retreats, and a spike in demand for outdoor destinations beyond just beaches and mountains. It’s not a new normal so much as people branching out to unexpected trends in what we’re calling the ‘no normal.’”
A close look at these trends suggests there is no “one-size-fits-all” approach to travel in 2023. Insights sourced from the company’s first-party data, and from custom research with thousands of travelers and industry professionals in 17 countries, show food, abundant space and unconventional destinations are influencing travel choices.Kitchen credentials are a must with travelers looking to plate up at their own convenience in a private vacation home.
Travelers are looking for amenities in their vacation rentals rather than focusing on location. In fact, more than half of travelers would rather book a unique vacation home in a lesser-known destination than a less-interesting, less-equipped vacation home in a popular area.Rustic getaways are on the rise as travelers crave private vacation homes with abundant space and exhilarating views. Cue the cowboy-cation, offering an intimate escape in the rugged wilderness.
Travelers can live out their western fantasies by booking a luxurious lodge, ranch retreat or farmhouse that fits the whole crew. Destinations in Montana, Colorado and other western states spring to mind, but the cowboy-cation is not confined to the U.S. For a home on the range in Europe, travelers are booking converted barns and farmhouses in Italy, Spain, France and the United Kingdom.
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