China expects sharp rebound in tourism this year

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China expects its tourism market to flourish this year, starting with a busy and robust summer travel season as travellers flock to vacation destinations after the government ended its zero-COVID policy that kept people home for almost three years.

Domestic tourism revenue in 2023 could reach about 4 trillion yuan , a year-on-year increase of about 95%, and recover to about 71% of 2019 levels, according to data from the China Tourism Academy.

Domestic tourist numbers are expected to reach around 4.55 billion in 2023, up 80% year-on-year, while inbound and outbound tourists numbers are seen at more than 90 million, doubling year-on-year and recovering to 31.5% of pre-pandemic levels. In 2022, the number of domestic tourists nationwide was 25.3 billion, down 22.1% year-on-year, according to the data.

"It is expected that the tourism market will enter a new channel of expected strengthening in the second quarter, and the summer vacation is expected to usher in a full recovery," the report said.

 

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Yeah right 😄

Yeah, I think I'm going to pass. Wouldn't want to get welded into a hotel because a typhoon was coming.

'Yeah, that'll happen if everyone is required to take a mandatory vacation in China!'

Fascinating country, but I think I might give it another 5 or 10 years to see how things shake out.

Ha!

Nukes aren't counted as tourists, right?

Lol wut

Not if they decide to become partners in Russia’s genocidal Ukraine war.

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