The resignation of former SA Tourism CFO Johan van der Walt last week has been under heavy scrutiny, along with the sponsorship deal with Tottenham Hotspur itself.
As a society it is important that we approach issues of public interest with an open mind and consider both the benefits and the drawbacks, allowing each of the protagonists the opportunity to articulate their respective positions. From a media perspective, the fourth estate is the de facto custodian of the national discourse.
The first step in crisis preparedness is to identify potential risks and develop a contingency plan. This includes identifying the main players and stakeholders and developing lines of communication to ensure everyone is aware of their role and responsibilities in the event of a crisis. The objective should be for the transmission of a clear message that can be communicated swiftly and in a consistent and effective manner.
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