With the recent resignations of Cape Town Tourism chief executive Enver Duminy, former Tsogo Sun Hotels chief operating officer Ravi Nadasen and Federated Hospitality Association of South Africa chair Rosemary Anderson, the deal remains in limbo.
“When the SA Tourism deal with Tottenham Hotspur broke in the news, my first thought was that the sponsorship is a ‘cover’ for MPs to travel on the taxpayers’ money to watch the Premier League. “For your brand’s campaign to be successful, it is crucial to design a customer journey that immerses your target audience in an unforgettable user experience.Hollywoodbets deal with Brentford
For Hollywoodbets’ brand manager Devin Heffer, investing in advertising allowed the company to plough money back into communities. Heffer said they were expanding into the UK and Irish markets and when Brentford saw this, they made contact. “For us as a South African brand, it has put not only Hollywoodbets on the map, it has put South Africa on the map,” he said.
“The coverage on TV and the SABC – there are more viewers tuning in for the women’s football than for the PSL [South African Premier Division/DStv Premier ship] games and we cover the sponsorship of every club which plays in the premier league [EPL].
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