“After a slow start to the year driven by Omicron, booking demand recovered quickly towards 2019 levels into Europe ; with many of our top markets in Southern Europe exceeding 2019 levels over the summer. Easing of travel restrictions enabled Oceania and Asia to show strong recovery through the year, improving from approximately 6 per cent of 2019 levels before reaching 79% of 2019 levels in December,” said Gary Morrison, chief executive.
The launch of Hostelworld’s app-focused social strategy saw direct marketing as a percentage of net revenue fall to 59 per cent last year, downfrom 76 per cent in 2021. The modernisation of the platform also contributed to lower operating costs, with costs dipping 13.4 per cent to below 2019 levels.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more: