A woman, center, holds a sign that reads in Portuguese"A paradise that cannot become a private enterprise," during a protest against the installation of a zip line on Sugar Loaf Mountain, an iconic of the city and UNESCO World Heritage Site, in Rio de Janeiro, Brazil, Sunday, March 26, 2023.
Sugarloaf — known in Portuguese as Pao de Açucar — juts out of the earth at the entrance to Rio's bay. The United Nations heritage center named it aalong with Rio's other marquee mountains and, years earlier, Brazil's heritage institute designated it a national monument. “We are completely opposed to the transformation — which in truth has been happening for some time — of the summits of Urca Hill and Sugarloaf into an entertainment hub,” said André Ilha, a former director of biodiversity and protected areas of Rio state’s environment institute and founder of environmental nonprofit Ecological Action Group.
“In addition to the great integration with nature, the intention is to improve the experience of our visitors and make the visit to the Parque Bondinho Pao de Açucar Park even more pleasant and unforgettable,” the company says on the zipline's website. Freire says the national heritage institute that gave its OK to the zipline had recently barred construction of a lifeguard tower on the beach below Sugarloaf.
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