The regional government prohibited bar crawls, two-for-one parties, happy hours and free drinks by making it illegal for companies to promote or sell such activities to tourists. The restrictions only applied to Magaluf and Arenal de Palma in Mallorca, and San Antonio in Ibiza, but the authorities have considered widening their reach.
“In the Balearics, they want to get less tourists, who can spend more. It is a change which affects British tourists, Germans and Spaniards,” Professor Blazquez said.but it was especially relative to the Balearic Islands because it has traditionally been one of the most expensive places to go on holiday in Spain.
“What we are seeing from the change on Magaluf beachfront is the end of Magaluf as it was. They want it to be a luxury destination because of the prices.”