Earlier this year, CEO Jonah Peretti toldthat AI wouldn’t be used “for cost savings and spamming out a bunch of SEO articles that are lower quality than what a journalist could do, but a tenth of the cost.” However, that’s exactly what BuzzFeed appears to be using it for. BuzzFeed has used AI to write about 40 travel guides under the name Buzzy, each starkly similar to the next.
Puerto Rico? Isn’t that where all the cruise ships go?” an article about Puerto Rico reads. The bot reuses words and phrases like its artificial life depends on it, and is a big fan of labeling travel spots a “hidden gem.” That’s a stark contrast from Peretti’s initial argument that BuzzFeed’s AI use would be “more personalized, more creative, more dynamic.
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Source: verge - 🏆 94. / 67 Read more »