Frette Segues Into Sustainability With Capsule

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Luxuriantly sustainable. Italian bedding, bath, living, and leisurewear maker Frette is stepping into the sustainable arena with a capsule collection that will be showcased during Milan Design Week.

Frette will stage an exhibition called “Created by Nature, Crafted by Frette,” envisaged by Milanese Alberto Maria Colombo, a photographer and video artist who is credited with being one of the first creatives to introduce artificial intelligence to the fashion industry.

said its 2022 full-year results reached 128 million euros. Arnaboldi added that 45 percent was generated from Frette’s direct-to-consumer channels . Wholesale represented 15 percent of the total, while Frette’s business-to-business hospitality revenues made up 40 percent. The high-end linens brand decorates private homes with its bed, bath, home decor, tabletop and outdoor offerings. Frette also caters to luxury hotel properties like the newPortrait Hotel, which just opened in Milan and for which Frette was commissioned to make bed linens and bathroom towels made specifically for the hotel.

 

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