Early this year, U.S. travel companies told investors they saw no signs of slowing demand despite rising costs, but now, Hopper said, more customers are booking travel only when the price is right.
Some 84% of Hopper users, primarily Millennial and Gen Z travelers, plan to spend more on travel in 2023, according to the company's 2023 Travel Trends Report which surveyed 1,500 Hopper users."It's not to say that Millennial and Gen Z travelers just have unlimited budgets and they're spending all their money on travel," said Hopper economist, Hayley Berg. "They are being incredibly price sensitive in order to get more out of their budget.
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