“She was like three leaves when I bought her,” adds Griffin, gesturing to the pothos plant trailing across one wall. “It kind of turned into, ‘Oh, I can give love and care this plant, and the response is it grows — that feels so wonderful and simplistic.’”
Their account has since bloomed to just shy of 400,000 followers through educational and colloquial content like their “read that green gurl” series, which highlights various house plants and offers care tips — often while they are dressed to the nines.
“I don’t think I do standard partnerships. I really try to make them fun, approachable and campy and add a little humor to it,” says Griffin, who also launched a partnership with 1-800-Flowers earlier this year. “Some of my best partnerships have been like, ‘Hey Christopher, we love what you do, do exactly what you do; here’s the product, have fun.’ And then I get to engage in storytelling in my own way and share how I incorporate that particular product or piece into my everyday life.