Billionaire Asok Kumar Hiranandani’s Royal Group Gears Up For Post-Pandemic Tourism Rebound

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The Singapore billionaire’s 36-year-old son, Bobby Hiranandani, is driving Royal Group’s most ambitious projects and sticking to the family strategy of profiting by developing and selling properties quickly.

. “We don’t have emotional attachments to our projects,” Asok, Royal Group’s chairman, explains. “We are a family office. We need to bring fresh injections of capital into the business. Every five years, there’s an asset monetization plan to bring in fresh capital.”

“We need to bring fresh injections of capital into the business. Every five years, there’s an asset monetization plan.”Vijay Natarajan, an analyst at RHB Capital in Singapore, terms Royal Group’s strategy of flipping assets to generate faster returns unorthodox for Asia, where similar companies typically play for long-term gain.

French hotel chain Accor, which manages Royal Group’s Sofitel Singapore Sentosa and will also run Raffles Sentosa, says rates at the latter will start at over S$1,000 a night for the smallest villas. That’s comparable to the nearby villas of Capella Hotel Group, which is owned by the billionaire’s Pontiac Land. “It will probably do well since Capella has proven that they can get the big rates over there,” Horwath HTL’s Hecker says.

“When you find the property you want, even if you're buying at the top of the market, and as long as you can sustain the asset, you should buy and ride the wave.”“When you find the property you want, even if you’re buying at the top of the market, and as long as you can sustain the asset, you should buy and ride the wave, ride the downturn and ride it back up,” Bobby says. “You can never time the market.

 

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