TikTok Bans Are Crimping State Travel Marketers

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TikTok became a major conduit for travel and tourism marketing during the pandemic. But a wave of state-level orders and bills banning TikTok has clouded the plans of many destination marketing organizations that have come to rely on it.

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.TikTok was a pandemic gift to states looking to reel in tourists.

—has clouded the plans of many so-called destination marketing organizations that have come to rely on it.

 

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