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'We don't want to commodify our people': Binay urges DOT to keep 'fun in PH' brand

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Senate tourism committee chair Nancy Binay notes the 'disconnect' between the DOT's rebranding plan and what the Philippine tourism industry needs.

MANILA, Philippines – Senate tourism committee chairman Nancy Binay urged the Department of Tourism to build on its “more fun in the Philippines” brand instead of pursuing its new campaign that, she said, seems to “commodify” Filipinos.ipagpatuloy na lang natin ang

Binay expressed following reports on the new Philippines tourism brand rolled out its new campaign ads on the side of London buses, showing

 

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