Next step toward becoming an expert in any given topic: Synthesize and analyze what you’ve read and learned from experience.
3) Savings in executive reading time when documents came to them organized appropriately with the right details to help them make decisionsAfter you get the content and theories down pat, get good at fine-tuning your presentations, programs, and processes. Just because someone has become an expert doesn’t mean he or she knows how best to pass on their knowledge or help others learn how to perform well.
In starting to speak professionally, my husband frequently said to me, “Great content. But you talk too fast. People don’t have time to absorb it all.”opinion, but my audience evaluations are great—most clients tell me they’re the highest ratings they’ve ever received.” But largely, once you set your speaking fees, you automatically select your competitors—those within the same fee range. Make sure that positions you positively, not negatively.Personal referrals are powerful. Remind satisfied clients to tell colleagues within their own company and in the wider industry. Your reputation will spread like wildfire.
It’s all about doing a good job and then asking happy clients to pass your name along. Clients love to help you; it underscores their good judgment in hiring you first!Sooner or later, your reputation will grow to the end of your networks. That’s when you leverage media to expand your influence and reputation. Writing a great book in your field presents an open door to media coverage.